Imagine tasting a cocktail based on your personal aura…We set up aura photography at Tanqueray Townhouse.
Brief
Tanqueray No. 10 took over Bloomsbury House and transformed it into the unmissable Tanqueray Townhouse; unveiling an immersive nine days of magical gin-related activities.
The townhouse comprised of five rooms: starting in the lounge, visitors’ taste buds tingled as they watched the bartenders do their magic; they could read about botanicals and the art of gin-making in the library; have their auras read with Aura photography in The Aura Room to determine the gin combinations best suited to them; and seal a bottle of Tanqueray with a botanical of their choice. If they stood near a telephone they may have even be called to visit the secret bar where brainwave technology created their ideal cocktail based on how their brain reacted to the smell of various botanicals. So cool – right?
Solution
The Aura Room welcomed guests to pose on a lavish green sofa for their aura photograph, captured by a Flashmat host. The curtained off aura booth created a comfortable setting for some exciting aura photography to take place. On this occasion, you could create a cocktail that corresponded to your aura.
Before heading to the nearest bar, guests printed out their aura photograph to hold up against the aura description board. Here, they could decipher the meaning of their auras and find out which flavours and botanicals corresponded to their unique halos.
Results
Over 2,500 gin-lovers visited The Aura Room at the Tanqueray Townhouse; producing a rainbow of aura photographs that could be instantly printed and shared online.
People loved receiving their own aura photograph and discovering cocktail combinations that aligned with their auras. Guests left the townhouse with a renewed love for gin, and a new-found sense of self-discovery with their aura photograph in hand.
