We teamed up with Kerastase to capture the dazzling shine of the new salon- exclusive K Water on camera with our bespoke live editing video booth.
Kerastase have always led the way when it comes to revolutionising our hair care regimes. Their newest addition, K Water, uses ground-breaking lamellar technology to tackle any breakages – adding fluidity and immediate shine to hair.
Flashmat joined well known influencers at the exclusive launch at Hersheson’s Salon. We also joined top hair professionals at the London Kerastase Academy. For both events, Kerastase was keen for us to capture the beautiful effect of K-Water on hair via a live video shoot. Our team made it their mission to pick up that glistening shine on camera.
Our Solution: Before and after live editing video booth
Flashmat set up a live video editing activation to capture before and after clips of guests with their new look. We immersed guests in their own video shoots – intending to mimic that personal one-on-one experience when you visit a salon. Flashmat Videographer Nick encouraged guests to have fun with the camera – directing them to accentuate the hair’s volume and fluidity in each pose.
The before and after video clips were merged to create beautiful, branded video clips that could be shared instantly on social media. We kept videos to 10 seconds (ideal for Instagram Stories!), and sent branded emails out instantly – which outlined the key event hashtags – making it a simple, quick uploading process.
20 top influencers shared their videos on Instagram stories immediately, leading to a reach of approx. 3 million users seeing the content on Instagram who they inspired to #daretoshine !