Birmingham Pride


Flashmat headed up to Birmingham aka ‘Brum’ to join the colourful, sparkly parades taking place for Pride weekend, ‘A Generation Of Pride’. We were thrilled to be there and support the LGBT community for a weekend of love, acceptance and liberation.

The annual event took place over the Spring Bank Holiday and welcomed over 75,000 people. Flashmat provided two roaming photographers ready to snap up Pride visitors on branded polaroids, on behalf of sponsor HSBC. People were encouraged to share photos of their polaroids with #PortraitsOfPride and tag @HSBC_UK to make a splash on social.



Polaroid photography worked well for this event and was a huge success for HSBC. Our team were able to roam freely and engage with as many Priders as possible by joining the parade from Birmingham City Centre to the Gay Village. At the Gay Village, Hurst Street there are a host of different stages, cabaret, funfairs and stalls! This included a performance ‘Get Kinky’ from the Kinky Boots stars!

Polaroid Photography is great for Public events like Pride to ensure brands to engage with as many attendees as possible. Their compact nature made it easy for our team to roam freely, and apply customised branded stickers to the prints whilst on the move!


/Flashmat Photo Experiences and Creative Events/

The Flashmat Next Generation Photo Booth has features such as GIF/Social Media/email upload/ Green Screen/ filters and Competition functions, which take beautiful and personalised photos that capture unique moments. You can install the compact Flashmat photo Booth quickly and easily in any space. Add your branding to the unit and print outs, and share all content online with your hashtags.  

The Selfie Box provides portable printing for customised photos. Share photos via your smart phone onto Instagram and Twitter with an event hashtag. The Flashmat Polabox is stylish and compact, printing personalised polaroid photos where you can apply branded stickers.

Flashmat is available for all your brand campaigns. Check us out on Instagram to view our recent events.