In a world where ‘Reels’ are the new way to connect with brands; where AI takes the form of helpful, home-based assistants; and political commentary is often now enjoyed and digested via entertaining memes, London-based artist Eve De Haan has found neon to be the ideal medium to reflect the imposing nature of technology on youth culture within society today.
Eve’s bright and bold art installations seek to spark conversations, whilst lighting up walls as well as her Instagram feed via her brand ‘Half A Roast Chicken’. Her signature neon quotes are provocative and alluring; challenging societal constructs by accentuating the gradients of a meaning within a statement. Through upscaling old, once sentimental objects with neon, she marries the old with the new, and illuminates how beautiful these things are.
Instagram AR Filters that invite you to become part of the art
We joined Eve on her mission to connect people to her art and created custom AR Filters with her artwork. Using some of her playful pieces ‘It’s all good’ and ‘Parties are for losers’ we transformed her neon quotes into interactive, “wearable” filters that can be enjoyed by her audience via the filters tab on her Instagram page.
The filters mean people can interact with her art digitally and be immersed into a unique art experience that travels well beyond the walls of a gallery. Here, people become part of the art and are able to access, engage and connect with her message instantly. Gone are the days where you pose awkwardly next to a painting, now you get to become a part of the piece.
What can custom AR Filters bring to your Instagram Campaign?
AR Filters create a new way for people to engage with creativity, making these art pieces relevant in a completely new way, as you’re able to add your own part and bring a whole new layer of depth to the piece. Read more about how we can create custom AR Filters with you and tap the filters tab on our Instagram profile to discover more of our AR Filters.