Flashmat took home Silver for ‘Smart Brand Engagement’ at the Field Marketing and Brand Experience Awards 2018.
The Smart Brand Engagement Award
In April 2017, New Balance launched a global campaign #MyFutureSelf to boost the brand across many different sports, led by agency BMB. The campaign features videos and letters written by athletes to themselves highlighting the goals, the drive and the values that they embody to be the best.
At the pre-London Marathon Expo at the ExCel, Flashmat designed and created live video content, which allowed runners to write messages to ‘to their future self’. The personal and authentic interactive video booth experience produced high quality user-generated content to engage with potential customers and be shared on social media.
The New Balance video booth was extremely successful. It allowed New Balance to connect with runners at what was an emotional key moment in their life. The motivational power of the videos was demonstrated by the times at which runners were opening their emails. There were clear spikes in opens the night before and the morning of the Marathon. The result: a creation of striking user-generated content, reaching thousands on and offline.
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/Flashmat Photo Experiences and Creative Events/
The Flashmat Next Generation Photo Booth has features such as GIF/Social Media/email upload/ Green Screen/ filters and Competition functions, which take beautiful and personalised photos that capture unique moments. You can install the compact Flashmat photo Booth quickly and easily in any space. Add your branding to the unit and print outs, and share all content online with your hashtags.
The Selfie Box provides portable printing for customised photos. Share photos via your smart phone onto Instagram and Twitter with an event hashtag. The Flashmat Polabox is stylish and compact, printing personalised polaroid photos where you can apply branded stickers.