H.E.R Pop-up



H.E.R – Pop-up

Beats by Dre hosted a pop-up shop in North London for global artist H.E.R (Having Everything Revealed) in conjunction with her worldwide ‘Lights on Tour’. Flashmat were there to capture cool photos of guests with silhouette photography.

Artist H.E.R, holds an air of mystery and chooses to remain anonymous, wanting only to be represented by her music. In an article with Rolling Stone, H.E.R shares the vision behind her music, This project came from an emotion, and that’s what I want it to be about – not what I look like or who I’m with, but the raw emotion and support for women”.

At the Chalk farm pop-up, guests could enjoy the soulful tracks of American RnB singer-songwriter, H.E.R music. Whilst wearing a pair of very stylish Beats by Dre headphones!

Excited guests headed over to Flashmat’s sleek photography set up and posed in front of the green screen backdrop for their unique silhouette shot, which could instantly be shared on social with #lightsontour and printed. The final photo resembled H.E.R album cover Vol.2 ‘The B Sides’, which is now available on Apple Music, Amazon, Google Play Spotify.

This interactive and cool set up meant that fans could be a part of the mystery by creating their own silhouette album cover, which they could keep as a printable memoir. H.E.R even made an appearance!

Get in touch to find out more about Flashmat’s silhouette photography.



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The Flashmat Next Generation Photo Booth has features such as GIF/Social Media/email upload/ Green Screen/ filters and Competition functions, which take beautiful and personalised photos that capture unique moments. You can install the compact Flashmat photo Booth quickly and easily in any space. You can add your branding to the unit and print outs, and all content can be shared online. 

The Selfie Box provides portable printing for customised photos shared via your smart phone onto social platforms with an event hashtag. The Flashmat Polabox is stylish and compact, printing personalised polaroid photos where you can apply branded stickers.

Flashmat is available for all your brand campaigns. Check us out on Instagram to view our recent events.