For the launch of J W Anderson’s Soho flagship store, we teamed up with Events Agency Polar Black to capture guests enjoying Anderson’s first permanent store on our Next Generation Flashmat Photo Booth.
The store encapsulates hand-picked items from his entire collection, displayed beautifully in the transformed store, which has long been a corner shop on the corner of Brewer and Wardour Street. J W Anderson is known for championing diversity and queer culture through his approach to non-binary fashion and so, he seeks to retain Soho’s vibrant atmosphere in-store.
As the evening ventured into the night, the launch party moved across the road to Martha’s Restaurant & Bar, which hosted a surprise performance by Drag queen Baga Chipz – runner-up of the UK edition of RuPaul’s Drag Race.
We were invited to capture the proceedings with our Next Generation Flashmat Photo Booth. Guests could opt for a neon glow by posing with a lit up JW Anderson logo for their stylish 4‑pose photo, which they could proceed to print, email and share instantly on social media.
Our Next Generation Photo Booths are sleek, compact and fully customisable with artwork of your choice. Their built-in DSLR cameras ensure the highest of quality to capture photos, GIFs, videos and more.
