What would you do if you were not afraid of falling?
Brief
Guests contemplated the above question before writing down their answers in our Kerastase Genesis message booth.
For the launch of Kerastase’s Genesis range, an exclusive guest list headed to Mortimer House for an afternoon of mingling, munching and of course, content creating in our message booth. Kerastase wanted their guests to engage with the Genesis range through a unique video experience that they could share instantly on their Instagram stories whilst at the event. This video experience would also incorporate Kerastase branding and the campaign tagline: #neverfall.
Solution
In our experience, people love an intimate booth setting when creating personal videos; somewhere they can venture off to whilst at an event to fully engage with a brand and have some fun! On the Kerastase message booth people were given a 20 second window to write their responses onto the glass with a white chalk pen. We filmed people as they were writing; live-editing the videos on-site to produce beautifully personalised content, curated specially for Instagram stories with a branded intro and sped up effects. Videos could be emailed or sent via Whatsapp for immediate sharing.
Results
The booth received an array of diverse and unique responses! Our message booth is a perfect way to get people to engage with a brand and a campaign message. Kerastase’s question not only led to unique messages being shared as bold video content online; it essentially asked guests to embrace vulnerability and look within themselves: a powerful brand experience which led to guests feeling more connected to the brand as a result.
Message booth
Visit us on Instagram and view our Genesis highlight to see more responses!
Check out more of our video experiences and creative solutions.
