Boxpark, in Shoreditch is the hub of all things new and exciting! So, it was no surprise to find such an innovative, unique pop up in its midst’s! Neutrogena hosted a week- long pop up, welcoming the public to come and experience their new product, Neutrogena Visibly Clear® Light Therapy Acne Mask. The pop up store emitted a warm pink light, to represent the combination of red and blue light emitted from the masks to help reduce the appearance of acne.
The fully branded Flashmat GIF booth stood ‘pretty in pink’, and was ready to capture beautiful shots of people engaging with the product. Flashmat set up instant social media sharing onto Facebook, Twitter and Instagram sites. Throughout the week, the pop up lit up on social media, with the hashtag #shineyourlight. The GIF booth was set up with two settings, people could either have a GIF, which printed as a 4 pose square photo or they could have a 1 pose portrait.
The Flashmat GIF booth offered a fun element to the pop up, providing unique and eye catching content. Towards the end of the week, Neutrogena attached photos onto the ‘confidence tree’ which stood on the green. People could write a personal message on their print outs, to say what made them feel happy and confident. Beauty blogger, Em Ford also popped by to share her experience as an acne sufferer, and took her own GIF on the GIF booth.
The Flashmat GIF booth at the pop up was a great way to showcase the new product. Flashmat enjoyed working with Neutrogena to create a buzz and produce beautiful high quality content.
/Flashmat Photo Experiences and Creative Events/
The Flashmat Next Generation photo Booth has features such as GIF/Social Media/email upload/ Green Screen/ filters and Competition functions, which take beautiful and personalised photos that capture unique moments. Flashmat Photo Booths can be fully customised with branding and tailored to meet an event’s aim and theme. They are compact, sleek and modern, and can be easily installed in any space.
Flashmat is available for all your campaigns and events.