London Marathon 2017

#NewBalance Selfie Booth


Flashmat’s New Balance Selfie booth at the London Marathon

A bespoke Video booth was the perfect way to capture the motivation and excitement of the London Marathon 2017 runners!

The Virgin Money London Marathon Exhibition and Registration took place at The Excel Center, London. A variety of sport stalls were there to welcome the visitors, including global sports brand New Balance. The Flashmat Selfie Booth was set up at the New Balance stall for all 4 days of the event!

The unique New Balance Video booth allowed visitors of all ages to write a message to their future self to spur them over the finishing line on Sunday.

Once handed a white pen, visitors wrote their message on the glass inside the booth. Flashmat applied a cool New Balance filter, and people shared their videos on social media with the hashtag #MyFutureSelf and #LondonMarathon.

Visitors ‘ran’ at the chance to win a place on the New York Marathon taking place in November. They could be entered into the competition once they filmed their personal video.




The Video Booth captured a diverse selection of beautiful messages! These messages included personal mantras such as ‘You can do it!’ and ‘Stay strong!’ to motivational messages for friends and family members who were taking part ‘You got this!’ and ‘I believe in you!’. For some runners it was their 1st marathon, for others it was their 28th!

The Flashmat Video booth drew in a crowd of people, with it’s personal, inspirational and fun approach – which stood out amongst the stalls!

Flashmat would like to wish all runners of London Marathon 2017 all the best for the future – keep strong and carry on!

Do you have an exhibition, Corporate event or party coming up where you would like a bespoke photo booth/ video booth? Get in touch.




/Flashmat Photo Experiences and Creative Events/

The Flashmat Next Generation photo Booth has features such as GIF/Social Media/email upload/ Green Screen/ filters and Competition functions, which take beautiful and personalised photos that capture unique moments. Flashmat Photo Booths can be fully customised with branding and tailored to meet an event’s aim and theme. They are compact, sleek and modern, and can be easily installed in any space.

The Flashmat’s Next Generation Photo Booth is available for hire at all events – Brand Activation, Product launches, Corporate parties, Trade Fairs and Conferences.  

Flashmat is available for all your campaigns and events.