Our Sustainable Xmas Instagram filter promotes eco-friendly festivities
Fun Instagram AR filter suggests simple swaps for a greener Christmas
We teamed up with Sustainability Champions to create a fun new Christmas AR filter with an important message for 2020.
The Sustainable Xmas Instagram filter generates simple, sustainable actions to remind people that even small changes can make a big difference in protecting our planet.
Instagrammers can access the randomiser filter and join the campaign by sharing their image and suggested sustainable Christmas action with followers.
“We’re delighted to be launching this new filter with Sustainability Champions – at Flashmat we believe in the power of digital to reach consumers and transform behaviour. Our new filter is all about raising awareness of sustainability at Christmas and enabling thousands of people who care about our climate emergency to spread the word in a fun and creative way.”
Jonathan Randall (Director at Flashmat)
The Sustainability Champions media channel sets out to highlight the people, ideas, and innovations protecting and healing the planet. Founder Daniel Hartz commented:
“We’re always looking for new ways to demonstrate how consumers can incorporate sustainability into daily life in a positive way. Together we can promote the simple swaps that people can make this Christmas, that will make a big difference to our planet.”
Daniel Hartz (Founder of Sustainability Champions)
Where can I find the Sustainable Xmas filter?
- Head over to @flashmatuk or @sustainabilitychampions profiles on Instagram
- Click on the face symbol 🙂 just above the photo feed
- Scroll down to find the “Sustainable Xmas” filter
Notes to editors:
Images: Link to image download
About Flashmat
Founded in 2010 in Paris, with offices in London and Lisbon, Flashmat is a content creation agency combining creativity with cutting-edge technology to bring emotional connection, interaction and engagement to brands. Flashmat’s multi-award winning experiences increase brand engagement both on and offline.
Press enquiries: press@flashmat.co.uk / 0207 354 4793
Instagram: @flashmatuk
About Sustainability Champions
Founded by Daniel Hartz, the podcast episodes showcase individuals, businesses, and organizations who have incorporated remarkable sustainable interventions in society. Champions are interviewed and additionally post articles about the positive changes occurring all over the world which propel us in a more sustainable direction.
Press enquiries: daniel@sustainabilitychampions.com
Website: www.sustainabilitychampions.com
Instagram: @sustainabilitychampions
