We are thrilled to announce our award for ‘Event Technology of the Year’ from The Drum Awards, for our Doodle Sketch booth with D&AD at the D&AD Festival.
What we did
D&AD asked us to create an interactive and creative experience at the D&AD Festival.
We took the simplest and most spontaneous form of art, the doodle, and created a whole experience around it – the Doodle Sketch Booth. A solution where guests could explore their own doodle meanings and show others their super-personalised video and final image of their doodle creation.
How we did it
The team applied specialist knowledge to bring the vision to life. We built a structure to house a floor to ceiling piece of glass surrounded by two painted walls in D&AD designs. We put in place a complex technical set-up to produce videos and photos; automatically editing them to allow for instant social sharing.
Festival goers could draw on the glass with a chalk pen creating a striking black and white video displaying their message.
The take-away
We filmed guests doodling for 30 seconds on glass, and then captured a one-pose photo of them with their creation. We then invited guests to print and email their masterpiece as well as their 15 second time lapse video. Afterwards, they could consult our Doodle Dictionary to understand the meaning of their doodle; with over 100 of the most popular doodles analysed and outlined.
Results
There was an incredible buzz from the attendees of the Doodle Sketch Booth – it was a continuously busy stand.
During the D&AD festival over 800 people (approx. 20% of attendees) experienced the Doodle sketch Booth. Over 200 doodles were shared across Instagram making it the most attractive stands of the festival; and reaching over 350k on social media. D&AD were super pleased with the results!
