Flashmat collaborated with label.m and Toni&Guy to provide a fully customised social media open photo booth for the 4- day event at London Fashion Week Festival, at The Store Studios. Flashmat set up the bespoke GIF photo booth to take 4‑pose strip photos, and a GIF. The photos could be uploaded instantly onto social media channels and sent via email.
The GIF photo booth encouraged guests to upload their branded Label.m photos to Instagram; using the hashtags #LFWOfficialHair and #labelMKatrantzou to enter an exciting competition!
The Flashmat GIF photo booth was hit over the weekend! Positioned next to the Toni&Guy pop up salon, guests posed with their new styles, whist wearing a limited edition Mary Katrantzou scarf for their bespoke photo print. The GIF photo booth encouraged attendees to upload their photo to the Label-me site; with the chance to become the face of Label.m.
A fun filled weekend of photo booth posing, style tips, beauty tutorials and shopping was had by all at LFWF 2016.